Color Series
The Key to Color
Monday we touched upon a little bit about the four color process known as CMYK. Today we’re going to learn a bit more about what exactly that all means.
CMYK are the letters of the four inks that compose color printing. C stands for cyan. M stands for Magenta. Y stands for yellow. K stands for key.
Wait what? Looking at the four colors you would immediately think- K is black. And it is....
Walk on Eggshell Design
Tuesday rolls in and while Monday felt bittersweet at first, something seems amiss in the office. There’s a little bit of a hush as the boss walks by. Something is going on. You keep your head down. Everyone can tell but no one wants to talk about it. They are… all walking on eggshells.
Which came first: the chicken or the egg? According to Preval color series logic, it would...
Bittersweet Symphony of Color and Design
image via http://2.latest.listmist.appspot.com/
The day returning to work after a full and relaxing weekend can oftentimes be described as “bittersweet.” All things happen in time. Playtime is over. Work needs to be done. Coincidentally this notion is also the current featured color of the day.
You didn’t know that bittersweet was a color you say? It’s ok. Neither did I prior to this article. Let’s jump into a time machine to find out a bit more about this rogue color. Don’t fret-...
Orange You Glad It's Friday?
Orange you glad it’s Friday? Yep you heard right! Today we are going to talk all about the color orange and all of its glory. Why a Friday discussion? Well since orange is the color that psychology says is all about happiness and empowerment, we figured it just made sense for all of you weekend warriors to be.
"Orange is red brought nearer to humanity by yellow." --Kandinsky
Don't Look McFly
image via tonywarne.blogspot.com
Yesterday many displayed an extreme degree of temerity. Protocol for communications was unclear, especially as brands were uncertain whether they should be participating or not. AT&T, for instance, offered a hurried apology for having possibly offended some with their possible advertising. But was this an act we can attribute to our dear friend yellow?
Yellow: a promise of intellect, positivity, and… cowardice? Today’s trip down the yellow brick road will explore that dearly fretted color connection.
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